end to end
ai-assisted
HEALTHCARE UX

AI changed how people seek health information. The UX hadn't caught up yet.

AI changed how
people seek health information. The UX hadn’t caught up yet.

AI changed how people seek
health information. The UX
hadn’t caught up yet.

This case study explores user behaviour around AI health search, and how design can create a safer, high-trust AI interaction that helps users move from unclear symptoms to structured next steps without replacing professional medical care.

This case study explores user behaviour around AI health search, and how design can create a safer, high-trust AI interaction that helps users move from unclear symptoms to structured next steps without replacing professional medical care.

Clairo.

Clairo.

Clairo.

TIMELINE

Nov 2025 - Feb 2026

4 months

role

Sole Product Designer

Self-initiated Project

Scope
end to end product design
mobile ux
ux research
BRAND IDENTITY
TOOLS

Figma, FigJam,
Figma Make

Figma, FigJam, Figma Make

Design, Ideation, Prototyping, Polish

Perplexity

Research

Notion

Notes & Documentation

Claude

UX Copy Writing

THE current LANDSCAPE

When symptoms feel unfamiliar, search shapes the decision.

When symptoms feel unfamiliar, search shapes
the decision.

When symptoms feel unfamiliar, search shapes the decision.

Health anxiety often starts with one unfamiliar symptom, late at night or between care options, when uncertainty feels urgent and professional help feels out of reach.

Health anxiety often starts with one unfamiliar symptom, late at night or between care options, when uncertainty feels urgent and professional help feels out of reach.

Current AI interactions are quick, but the tools place too much responsibility on vulnerable users to decide how to describe symptoms, which responses to trust, and when to act.

Current AI interactions are quick, but the tools place too much responsibility on vulnerable users to decide how to describe symptoms, which responses to trust, and when to act.

That risk grows when anxiety, missing context, and response framing shape how users interpret severity in moments of distress.

That risk grows when anxiety, missing context, and response framing shape how users interpret severity in moments of distress.

what if this

is serious?

what if this

is serious?

THE problem

AI makes health information easier to access,
but users still carry the burden of describing symptoms, interpreting responses, deciding what to trust,
and knowing what to do next.

AI makes health information easier to access, but users still carry the burden of describing symptoms, interpreting responses, deciding what to trust, and knowing what to do next.

AI makes health information easier to access,
but users still carry the burden of describing symptoms, interpreting responses, deciding what to trust, and knowing what to do next.

the solution preview

Meet Clairo: a safer layer between
symptom search and care decisions.

Meet Clairo: a safer layer between symptom search and care decisions.

Meet Clairo: a safer layer between
symptom search and care decisions.

Claro is an AI-assisted symptom guidance app designed to help users move from vague health concerns to clearer next steps, without diagnosing, prescribing, or replacing medical care.

Claro is an AI-assisted symptom guidance app designed to help users move from vague health concerns to clearer next steps, without diagnosing, prescribing, or replacing medical care.

It helps users describe symptoms more clearly, understand risk levels, and decide whether to monitor, self-care, consult a doctor, or seek urgent help through trusted clinical sources.

It helps users describe symptoms more clearly, understand risk levels, and decide whether to monitor, self-care, consult a doctor, or seek urgent help through trusted clinical sources.

Clairo supports the middle of the journey:
the uncertain space between symptom and care.

Clairo supports the middle of the journey:
the uncertain space between symptom and care.

describe your concern

Describe symptoms in your own words, or use the symptom description guide to structure what you want to share.

Build context

Answer quick follow-up questions to build context, or type to add more detail.

Interpret the guidance

View possible explanations, recommended next steps, and warning signs in a clear, structured response.

connect with care

Get a care option recommended based on your symptoms, their urgency, and the level of support you may need.

RESEARCH & Discovery

Understanding how users move from
symptom uncertainty to care decisions.

Understanding how
users move from
symptom uncertainty
to care decisions.

Understanding how users move from
symptom uncertainty to care decisions.

I started with the assumption that people increasingly turn to AI / LLM tools when symptoms feel unfamiliar. But vague symptoms, emotional prompts, and inconsistent responses can make the experience harder to trust or act on.

I started with the assumption that people increasingly turn to AI / LLM tools when symptoms feel unfamiliar. But vague symptoms, emotional prompts, and inconsistent responses can make the experience harder to trust or act on.

To validate this, I studied the problem through three lenses: user behaviour, existing tools, and safety constraints.

To validate this, I studied the problem through three lenses: user behaviour, existing tools, and safety constraints.

behaviour lens
behaviour lens

How do users respond
when symptoms feel unfamiliar?

How do users respond when symptoms feel unfamiliar?

How do users respond when symptoms feel unfamiliar?

Learned how users search, describe symptoms, interpret responses, and make a decision.

Learned how users search, describe symptoms, interpret responses, and make a decision.

Market lens
Market lens

Which tools shape their path from symptom search to seeking care?

Which tools shape their path from symptom search to seeking care?

Reviewed AI chat, symptom checkers, triage tools, and virtual care to identify friction areas.

Reviewed AI chat, symptom checkers, triage tools, and virtual care to identify friction areas.

safety lens
safety lens

What does safety require in a high-trust AI healthcare context?

What does safety require in a high-trust AI healthcare context?

Studied urgency framing, clinical boundaries, trust cues, and human handoff points.

Studied urgency framing, clinical boundaries, trust cues, and human handoff points.

user interview insights

Across 9 interviews, three patterns stood out.

Across 9 interviews,
three patterns stood out.

Across 9 interviews,
three patterns stood out.

I interviewed users across different healthcare contexts based in Canada, India, and the US, who were new immigrants, caregivers, people with recurring concerns, and users with/without family doctors.

I interviewed users across different healthcare contexts based in Canada, India, and the US, who were new immigrants, caregivers, people with recurring concerns, and users with/without family doctors.

6/9

6/9

users

Searched to reduce uncertainty before deciding on care.

Searched to reduce uncertainty before deciding on care.

When symptoms felt unfamiliar, users weren’t looking for definitions. They were trying to decide whether to wait, self-care, or get professional help.

When symptoms felt unfamiliar, users weren’t looking for definitions. They were trying to decide whether to wait, self-care, or get professional help.

“I wanted a quick answer to know what the problem is and find some solution… till I can take her to the hospital.”

“I wanted a quick answer to know what the problem is and find some solution… till I can take her to the hospital.”

4/9

4/9

users

Struggled to give AI the right context while distressed.

Struggled to give AI the right context while distressed.

Without structure, users had to decide what context to include, how much history to explain, and how to phrase the concern while already anxious.

Without structure, users had to decide what context to include, how much history to explain, and how to phrase the concern while already anxious.

"I didn’t have the patience to sit and describe ChatGPT about everything. I was giving it very incomplete information in that situation... It got confused and brought up a bigger context, which made me feel more scared."

"I didn’t have the patience to sit and describe ChatGPT about everything. I was giving it very incomplete information in that situation... It got confused and brought up a bigger context, which made me feel more scared."

5/9

5/9

users

Said AI responses increased their anxiety.

Said AI responses increased their anxiety.

In some cases, serious possibilities appeared too quickly, making it harder for users to stay calm and judge what was actually relevant for them.

In some cases, serious possibilities appeared too quickly, making it harder for users to stay calm and judge what was actually relevant for them.

"It gave me very serious issues related to that symptom. I started panicking after I read them."

"It gave me very serious issues related to that symptom. I started panicking after I read them."

market landscape

Current tools forced a tradeoff between
speed, flexibility, structure, and trust.

Current tools forced a tradeoff between
speed, flexibility,
structure, and trust.

Current tools forced a tradeoff between speed, flexibility, structure, and trust.

Audited and evaluated 3 categories of existing tools, across 4 dimensions:
input flexibility, response structure, trust visibility, and decision support.

Audited and evaluated 3 categories of existing tools, across 4 dimensions:
input flexibility, response structure, trust visibility, and decision support.

speed + flexibility
speed + flexibility

AI Chat Interfaces

AI Chat Interfaces

Tools studied:
ChatGPT, August AI

Tools studied:
ChatGPT, August AI

What they solved:

Fast, personalized and conversational access to health explanations.

What they solved:

Fast, personalized and conversational access to health explanations.

Where users were unsupported: Results heavily depended on context provided, placing responsibility on already vulnerable users.

Where users were unsupported: Results heavily depended on context provided, placing responsibility on already vulnerable users.

structure
structure

Symptom Checkers

Symptom Checkers

Tools studied:
ADA Health, Buoy Health, WebMD

Tools studied:
ADA Health, Buoy Health, WebMD

What they solved:

Structured questioning, symptom narrowing, and clearer triage logic.

What they solved:

Structured questioning, symptom narrowing, and clearer triage logic.

Where users were unsupported: Experience often felt too rigid, with lengthy questionnaire, and inconsistent results.

Where users were unsupported: Experience often felt too rigid, with lengthy questionnaire, and inconsistent results.

trust + care access
trust + care access

National Triage Systems

National Triage Systems

Tools studied:
Telehealth Ontario, NHS 111, CDC

Tools studied:
Telehealth Ontario, NHS 111, CDC

What they solved:

Urgency routing, professional care, and access to human support.

What they solved:

Urgency routing, professional care, and access to human support.

Where users were unsupported: Supported care access, but not the earlier uncertainty where users needed to make a decision.

Where users were unsupported: Supported care access, but not the earlier uncertainty where users needed to make a decision.

How this shaped the product

How this shaped the product

This study pointed to a clear direction: a symptom guidance experience that brings together flexible yet structured input, room to explain nuance, calm AI interaction, clear risk framing, and next-step support, without making users feel trapped in a questionnaire or overwhelmed by possibilities.

user behaviour synthesis

Mapping user behaviour, emotional journey and cognitive friction to identify critical moments where design needed to intervene.

Mapping user behaviour, emotional journey and cognitive friction to identify critical moments where design needed to intervene.

Mapping user behaviour, emotional journey and cognitive friction to
identify critical moments where
design needed to intervene.

I mapped the journey from symptom awareness to care decision-making to identify where users lost clarity, confidence, or control. The map revealed that users were not missing information. They were carrying the burden of interpreting risk, judging trust, and deciding what to do next across disconnected touchpoints.

01 | the trigger
01 | the trigger

Experiencing an unfamiliar symptom

Behaviour

Users notice unfamiliar discomfort and scan for signs of severity.

Mental Model

Unfamiliar symptoms feel like hidden risk.

Friction: No zero-state support

Earliest moments of uncertainty are unsupported in the user's journey, forcing them to

self-diagnose search terms without guardrails.

“I couldn't understand why I was getting this much pain… I was worried if it was something serious."

— Participant 4, interview excerpt

02 | the search
02 | the search

Seeking clarity and reassurance

Behaviour

Users search quickly to reduce uncertainty and find reassurance.

Mental Model

Certainty-seeking loop: users check multiple sources “just to be sure.”

Interaction

User

->

System

Channels

Google, ChatGPT, health websites, family, friends, doctors, online communities.

Friction: Search spiral risk

Broad search, context-dependent AI interaction, and limited healthcare access push users into a search spiral.

“I searched because we can't go to the doctor every time. It is not that easy"

— Participant 3, interview excerpt

03 | the input
03 | the input

Describing the concern

Behaviour

Users unload context, trying to explain symptoms while already distressed.

Mental Model

Reassurance bias: Users may shape prompts toward the answer they hope to hear.

Interaction

User

->

System

Channels

Search box, AI prompt, symptom input, voice note, image upload

Friction: Prompting burden and fatigue

Open inputs rely on users ability to prompt giving inconsistent results.

“Giving a small description will not help ChatGPT… you have to explain everything properly, which is long and tiring."

— Participant 7, interview excerpt

04 | the response
04 | the response

Interpreting the response

Behaviour

Users interpret responses through their current state of mind.

Mental Model

Catastrophizing bias: users scan responses emotionally for worst-case outcomes.

Interaction

System

->

User

Channels

AI response, search results, symptom checker output, medical articles

Friction: Harder to differentiate "signal" vs "noise"

Users find it hard to separate relevant guidance from alarming possibilities.

— Participant 6, interview excerpt

“You want assurance from AI, but it tells you, you have some kind of disorder. And you don't want to hear that”

05 | the doubt
05 | the doubt

Calibrating trust

Behaviour

Users cross-check AI responses with trusted sources before relying on them.

Mental Model

Speed-accuracy trade-off: users know AI can be wrong, but still rely on it for speed.

Interaction

User

->

System

Channels

Source links, disclaimers, repeated searches, doctor confirmation

Friction: Credibility gap

Inconsistent responses, no transparency, and unclear sources create distrust.

“I still don’t trust the platforms I’m using right now… but since I don’t have any other option, I am just going for them.”

— Participant 6, interview excerpt

06 | the action
06 | the action

Deciding the next step

Behaviour

Users weigh severity against time, cost, access, and availability before deciding.

Mental Model

Decision risk: users want to act safely, but fear overreacting, or delaying care.

Interaction

System

->

User

Channels

Self-care, pharmacy, family doctor, clinic, telehealth, urgent care, emergency care

Friction: Lack of decision support

Most tools explain the issue, but leave users unclear on the next action.

"Based on the options it gives me, I try to decide whether I have to go to a multi-speciality hospital or a local clinic."

— Participant 3, interview excerpt

I identified four high-risk moments that called for targeted design intervention.

I identified four high-risk moments that called for targeted design intervention.

I tracked three competing layers of user strain: emotional, cognitive, and decision load, to identify where Clairo needed to step in with structure, pacing, trust, and action support.

Anxious

Stressed

low
medium
High

Doubt and

uncertainty

Reassurance

seeking

Input

burden

Interpretation

burden

Trust

gap

Action

gap

01 | the trigger

Experiencing an

unfamiliar symptom

02 | the search

Seeking clarity

and reassurance

03 | the input

Describing

the concern

04 | response

Interpreting

the response

05 | the doubt

Calibrating

trust

06 | the action

Deciding the

next step

Panic

LOAD→

Emotional load

Anxiety, worry and overwhelm

Cognitive load

Effort to explain, compare, and interpret

Decision load

Pressure to choose the right next step

intervention 01:

Structured input to reduce symptom-description burden

intervention 02:

Layered response hierarchy to minimize interpretation overload

intervention 03:

Visible trust signals to support credibility checks

intervention 04:

Actionable
next steps to close the care gap

The strategic takeaway

This behavioral mapping proved that the solution wasn't just "better AI interaction." It was better cognitive pacing: helping users describe symptoms, process risk, build trust, and decide what to do next to reduce the burden significantly. This became the decision making bridge between the ambiguous research insights and a clear product direction.

I identified four high-risk moments that called for targeted design intervention.

I tracked three competing layers of user strain: emotional, cognitive, and decision load, to identify where Clairo needed to step in with structure, pacing, trust, and action support.

The strategic takeaway

This behavioral mapping proved that the solution wasn't just "better AI interaction." It was better cognitive pacing: helping users describe symptoms, process risk, build trust, and decide what to do next to reduce the burden significantly. This became the decision making bridge between the ambiguous research insights and a clear product direction.

CONSTRAINTS & design guardrails

Designing responsibly in a high-risk
AI context.

Designing responsibly in a high-risk AI context.

Designing responsibly in a high-risk
AI context.

In a healthcare environment, poor design decisions do not just hurt engagement metrics. They can lead to severe medical complications, misdiagnoses, or fatal delays in emergency care.

Designing for AI healthcare meant defining what Clairo could safely support, and where it needed to hold back.


Ensuring clinical and emotional safety was not optional. It was foundational to
Clairo's design.

In a healthcare environment, poor design decisions do not just hurt engagement metrics. They can lead to severe medical complications, misdiagnoses, or fatal delays in emergency care.

In a healthcare environment, poor design decisions do not just hurt engagement metrics. They can lead to severe medical complications, misdiagnoses, or fatal delays in emergency care.

Designing for AI healthcare meant defining what Clairo could safely support, and where it needed to hold back.


Ensuring clinical and emotional safety was not optional. It was foundational to Clairo's design.

Designing for AI healthcare meant defining what Clairo could safely support, and where it needed to hold back.

Ensuring clinical and emotional safety was not optional. It was foundational to Clairo’s design.

01

No diagnostic authority
No diagnostic authority

Explain possibilities and patterns, not conditions as confirmed diagnosis.

02

Urgency without panic
Urgency without panic

Surface red flags clearly without making every symptom feel like an emergency.

03

Trust with clear boundaries
Trust with clear boundaries

Make sources, AI limitations, privacy cues, and escalation paths visible.

The core challenge

The core challenge

The hardest design challenge was accepting that trust in AI healthcare has a limit. Users carry valid hesitation, and the product needed to respect that rather than push past it.

I focused not on eliminating doubt completely, but on designing around it: a system that respected doubt, made its limits visible, and gave users a safer path forward.

product evolution

From fragmented touchpoints to one connected, high-trust experience.

From fragmented touchpoints to one connected, high-trust experience.

From fragmented touchpoints to one connected, high-trust experience.

The journey map showed where users needed support. The guardrails defined what Clairo could responsibly deliver.

I brought them together in a connected flow that safely guides users from symptom description to interpretation, evidence, and appropriate care.

Part 01 • core MVP FLOW

The architecture emerged by narrowing Clairo's
scope down to one core journey

The architecture emerged by narrowing Clairo's scope down to one core journey

The architecture emerged by narrowing Clairo's
scope down to one core journey

Clairo began as a broad AI health assistant, but early explorations exposed a scope problem: the product was expanding before its core symptom-guidance journey was fully resolved.

I narrowed the MVP to one focused journey: describe the concern, build enough context, interpret the guidance, verify the information, and move toward appropriate care.

I narrowed the MVP to one focused journey: describe the concern, build enough context, interpret the guidance, verify the information, and move toward appropriate care.

Scope principle
Scope principle

Strengthen one end-to-end symptom-guidance journey before expanding into adjacent health workflows.

DEFERRED FROM THE MVP
DEFERRED FROM THE MVP

Medication support, report analysis, family profiles, care integrations,
in-app booking, and monetization.

the core mvp: Symptom-to-Care Guidance Workflow
the core mvp: Symptom-to-Care Guidance Workflow
Part 02 • PIVOTAL PRODUCT DECISIONS
Part 02 • PIVOTAL PRODUCT DECISIONS

Two decisions shaped how users start the conversation and interpret Clairo’s response.

Two decisions shaped how users start the conversation and interpret Clairo’s response.

Two decisions shaped how users start the conversation and interpret Clairo’s response.

Once the MVP was narrowed, the focus shifted from scope to decision quality. I focused on two product questions: how users should enter the symptom journey, and how Clairo should structure its response so it is easy to interpret without sounding diagnostic or alarming.

Once the MVP was narrowed, the focus shifted from scope to decision quality. I focused on two product questions: how users should enter the symptom journey, and how Clairo should structure its response so it is easy to interpret without sounding diagnostic or alarming.

decision 01 • chat ENTRY EXPERIENCE
decision 01 • chat ENTRY EXPERIENCE

How should users enter the symptom journey so it feels immediate, guided, and low-friction?

How should users enter the symptom journey so it feels immediate, guided, and low-friction?

Early explorations tested broader home-screen models, direct chat, and guidance-first entry.

The final direction removed competing paths and clarified the hierarchy: direct symptom entry stays primary, while guidance remains available for users who need help describing their concern.

Flexibility vs. structure

Users need open-ended input to capture symptom nuance, while structured prompts help gather relevant context consistently.

Speed vs. intentional friction

Rapid entry reduces initial friction, while intentional pacing creates room to clarify key symptom details and warning signs before responding.

Final decision: Keep entry friction low, preserve flexible input while introducing structure when required, and slow down to gather context progressively.

EARLY chat entry & HOME-SCREEN EXPLORATIONS

01 - Competing capabilities

  • Multiple capabilities at entry diluted the core symptom task

  • Voice was given primary weight

02 - Guidance-heavy entry

  • Guidance became dominant, slowing users who were ready

  • Added cognitive load upfront

03 - Chat-first, weak orientation

  • Direct entry into the chat weakened the home screen

  • Dominant prompt guide button

chosen direction

04 - Focused & guided entry

  • A clear primary task to start the chat, with a stronger hierarchy

  • Guidance stays secondary

decision 02 • AI RESPONSE STRUCTURE
decision 02 • AI RESPONSE STRUCTURE

How should Clairo structure its response for easy interpretation and responsible risk communication?

How should Clairo structure its response for easy interpretation and responsible risk communication?

Early explorations tested different ways to frame possible explanations, and risk without implying diagnostic certainty.

For the in-chat response, I prioritised layered, bite-sized information over completeness, keeping essential guidance easy to scan while deeper context remains available on demand.

information density vs. DIGESTIBILITY

Users require enough detail to understand the guidance, while still being able to interpret the response quickly under stress.

REASSURANCE vs. APPROPRIATE CAUTION

The response needed to stay calm without minimising risk, while keeping warning signs and escalation clearly visible.

Final decision: Use relative likelihood for explanations, then organise the response into layered, easy-to-scan sections that prioritise explanations, next steps, and escalation.

EARLY RESPONSE-HIERARCHY EXPLORATIONS
EARLY RESPONSE-HIERARCHY
EXPLORATIONS

01 - Probability-led explanations

Exact percentages created a false sense of diagnostic precision that introduced medical liability.

Low risk response - green

Medium risk response - yellow

High risk response - red

02 - Risk-based response

Risk is presented first, with suitable semantic treatment which disrupted the hierarchy. High-risk cases need much earlier escalation.

chosen direction

03 - Layered response hierarchy

“Most likely” signals prioritisation without false precision, while a layered hierarchy clarifies explanations, next steps, and escalation.

Part 03 • design direction

The decisions converged into three principles that anchored Clairo’s product direction.

The decisions converged into three principles that anchored Clairo’s product direction.

The decisions converged into three principles that anchored Clairo’s product direction.

These principles translated the design explorations into a cohesive framework, balancing clinical safety with intuitive user interaction.

01

Lower the entry
threshold

Lower the entry threshold

Lower the entry threshold

Prioritize immediate symptom description over multiple features, while offering optional support for users who need help to get started.

02

Gather context progressively

Gather context progressively

Use follow-up questions in chat to gather required context, preserving open-ended flexibility while steadily sharpening triage precision.

03

Organise information for easy interpretation

Organise information for easy interpretation

Structure the response in clear, layered sections, keeping risk visible without letting it dominate the experience.

visual psychology

Envisioning what calm clarity feels like.

Envisioning what calm clarity feels like.

Envisioning what calm clarity feels like.

In a health experience, visual design is more than polish. Colour, type, tone, and hierarchy were chosen to reduce cognitive strain, support trust, and keep guidance easy to interpret.

In a health experience, visual design is more than polish. Colour, type, tone, and hierarchy were chosen to reduce cognitive strain, support trust, and keep guidance easy to interpret.

colour palette
#162E28

Deep forest

#2A9D86

Sage green

#7CC4B0

Soft sage

#D5EFEB

Mist sage

#FFFFFF

Pure white

#F2F9F7

Dew white

Aa

secondary typeface

Instrument Sans

Body • 14px/400

Aa

primary typeface

Plus Jakarta Sans

Display • 28px/700

typography

Nature-led greens and soft neutrals create a grounded palette that feels calm, reassuring, and emotionally grounding.

brand name + logo

Typefaces were chosen for legibility and readability under stress, with minimal decorative weight.

Clairo.

Clear ◦ Calm ◦ Trusted health guidance

Clairo.

C.

brand voice + tone

Designed to sound like a calm, knowledgeable friend, not a doctor, not a search engine.

Clairo is inspired by the French word Claire, meaning clear and light, reflecting its promise to bring clarity to uncertain health moments.

prototype testing & validation

Testing the flow for clarity, trust, and action.

Testing the flow for clarity, trust, and action.

Testing the flow for clarity, trust, and action.

5
Users

Method: Moderated remote usability testing with a clickable mobile MVP prototype.

Main task: Headache symptom-check scenario, think aloud session.

Screens: Chat entry, prompt guide effectiveness, AI chat flow, symptom summary and care options.

What I was watching for

Rather than task completion alone, I observed how users interpreted the guidance, where they hesitated, what earned or weakened trust, and whether they could identify an appropriate next action.

What the prototype validated

Participants found the experience calm, easy to follow, useful for structuring symptom uncertainty and identifying a clearer next step.

Participants found the experience calm, easy to follow, useful for structuring symptom uncertainty and identifying a clearer next step.

3 of 5 participants said they could see themselves using Clairo for future health concerns.

3 of 5 participants said they could see themselves using Clairo for future health concerns.

What this changed in my thinking

Trust came from verifiable evidence, clear information hierarchy, and actionable next steps, not added reassurance.

Trust came from verifiable evidence, clear information hierarchy, and actionable next steps, not added reassurance.

This insight shaped the two key improvements as shown below.

This insight shaped the two key improvements as shown below.

iteration 1

Improved source-link visibility to support trust

Improved source-link visibility to support trust

Improved source-link visibility to support trust

finding
finding

Users valued supporting sources, but did not notice the source links unless prompted.

Users valued supporting sources, but did not notice the source links unless prompted.

testing signal
testing signal

Observed across 3 of 5 participants.

Observed across 3 of 5 participants.

intended outcome
intended outcome

Makes supporting sources easier to scan without disrupting the response hierarchy.

Makes supporting sources easier to scan without disrupting the response hierarchy.

before

The inline source link was less visible and easy to miss.

Discarded direction

Source chips increased visibility but competed with the guidance.

chosen direction

A dedicated and well-defined source row improved visibility.

Why this direction won

Why this direction won

I tested a stronger source treatment, but the added visual weight competed with the guidance. The final design gives sources a dedicated place while keeping the response calm and easy to scan.

iteration 2

Prioritised next steps without weakening safety guidance

Prioritised next steps without weakening safety guidance

Prioritised next steps without weakening safety guidance

finding
finding

Users noticed the urgent-care warning before the recommended next steps, even for mild symptoms.

Users noticed the urgent-care warning before the recommended next steps, even for mild symptoms.

testing signal
testing signal

Observed across 2 of 5 participants.

Observed across 2 of 5 participants.

intended outcome
intended outcome

Helps users identify the appropriate next action without overlooking safety-critical guidance.

Helps users identify the appropriate next action without overlooking safety-critical guidance.

before

The urgent-care warning competed with the next step guidance.

after

Made next steps prominent, and softened urgent-care emphasis.

Added a light teal border to bring next steps into focus.

Why this direction won

Why this direction won

I reduced the visual dominance of the urgent-care panel so users could focus on the most relevant next steps, while preserving clear access to safety-critical guidance.

testing insight

A qualitative signal of increased trust

A qualitative signal of
increased trust

One participant began the session openly sceptical of
AI-based health guidance. After completing the flow, they rated their willingness to rely on Clairo’s information at 3.5 out of 5.

One participant began the session openly sceptical of AI-based health guidance. After completing the flow, they rated their willingness to rely on Clairo’s information
at 3.5 out of 5.

One participant began the session openly sceptical of AI-based health guidance. After completing the flow, they rated their willingness to rely on Clairo’s information at 3.5 out of 5.

final solution

Four targeted interventions, designed for the moments users needed the most support.

Four targeted interventions, designed for the moments users needed the most support.

Four targeted interventions, designed for the moments users needed the most support.

Each intervention responds to a specific point of strain in the symptom journey, helping users describe their concern, interpret guidance, build trust, and move toward an appropriate next step with confidence.

Each intervention responds to a specific point of strain in the symptom journey, helping users describe their concern, interpret guidance, build trust, and move toward an appropriate next step with confidence.

intervention 01 • guided symptom input

Helping users explain symptoms clearly,
balancing speed with structure.

Helping users explain symptoms clearly, balancing speed with structure.

Helping users explain symptoms clearly,
balancing speed with structure.

identified friction

When distressed, users struggled to identify and communicate the symptom details that mattered.

Product decision

Added an optional symptom description guide to reduce the burden of structuring the symptom clearly.

home screen & chat entry
  1. Easy starting point

Examples broaden what feels askable, removing pressure to phrase the first message.

  1. Immediate chat entry

Users can begin describing the symptoms directly without opening a separate chat screen.

  1. Guidance without friction

The guide stays secondary, offering structure without slowing the path to chat.

Direct entry.
Optional guidance.

Direct entry.
Optional guidance.

Direct entry.
Optional guidance.

Guided symptom description
  1. Structured symptom cues

Cue cards surface relevant details and examples without forcing users into a fixed format.

  1. Describe as you go

The persistent input bar keeps guidance visible while users describe their symptoms.

Structured guidance.
Flexible input.

Structured guidance.
Flexible input.

Structured guidance.
Flexible input.

intervention 02 • LAYERED RESPONSE HIERARCHY
intervention 02 • LAYERED RESPONSE HIERARCHY

Helping users interpret AI guidance calmly
and find a clear next step

Helping users interpret AI guidance calmly and find a clear next step

Helping users interpret AI guidance calmly
and find a clear next step

identified friction

Users had to interpret dense guidance while already anxious, making the next step harder to identify.

Product decision

Guidance is layered for calm, scannable interpretation: concise in chat, detailed on demand.

IN-CHAT SUMMARY
  1. Reflect before interpreting

  1. Reflect before interpreting

Response starts by summarizing what the user shared so they can verify the context first.

  1. Next steps stay visible

  1. Next steps stay visible

Recommended actions are highlighted, prompting users towards actionable guidance.

Scannable, bite-sized guidance.
Deeper context on demand.

Scannable, bite-sized guidance.
Deeper context on demand.

Scannable, bite-sized guidance.
Deeper context on demand.

Detailed symptom summary
  1. Designed for continuity

  1. Designed for continuity

The summary can be saved, shared, and updated as the concern evolves.

  1. Next step first

  1. Next step first

Opens with the recommended next step, then explains the symptoms and guidance behind it.

Depth on demand.
Leads with next step guidance.

Depth on demand.
Leads with next step guidance.

Depth on demand.
Leads with next step guidance.

intervention 03 • VISIBLE TRUST SIGNALS
intervention 03 • VISIBLE TRUST SIGNALS

Helping users verify AI guidance, not simply accept it

Helping users verify AI guidance, not simply accept it

Helping users verify AI guidance, not simply accept it

identified friction

Users needed visible evidence and boundaries to judge how far they could rely on AI guidance.

Product decision

Made source credibility, review dates, and clinical limits visible at the point of interpretation.

RESPONSIBLE AI FOUNDATION

Clairo’s proposed AI layer retrieves information from a curated clinical knowledge base so guidance can be traced to trusted sources. Retrieval improves traceability, but does not guarantee medical accuracy, so uncertainty and clinical boundaries need to remain explicit.

SOURCE DETAILS
  1. Source credibility explained

  1. Source credibility explained

Gives users the context to judge a source’s credibility without relying on prior knowledge.

  1. Review dates visible

  1. Review dates visible

Review dates help users judge how current the information is.

Traceable guidance.
Increased trust.

Traceable guidance.
Increased trust.

Traceable guidance.
Increased trust.

trust signals across the journey
  1. Purpose behind follow-up

  1. Purpose behind follow-up

Follow-ups explain why each question matters, keeping users informed about

how the system is reasoning.

— AI symptom chat
  1. Clear clinical boundaries

  1. Clear clinical boundaries

A concise boundary note defines Clairo’s role and clarifies that the guidance is not a diagnosis.

— detailed summary
  1. Evidence for explanations

  1. Evidence for explanations

Sources stay attached to each explanation, keeping evidence close to the claim.

— detailed summary

Clear boundaries.
Transparent guidance.

Clear boundaries.
Transparent guidance.

Clear boundaries.
Transparent guidance.

intervention 04 • Appropriate care handoff
intervention 04 • Appropriate care handoff

Helping users move from guidance to appropriate care

Helping users move from guidance to appropriate care

Helping users move from guidance to appropriate care

identified friction

Users struggled to identify the right care option and move forward with confidence.

Product decision

Prioritized one care path, kept alternatives visible, and enabled summary sharing to preserve context.

CARE OPTIONS
  1. Contextual recommendation

  1. Contextual recommendation

The most appropriate care route leads, rather than presenting every option equally.

  1. Feasible MVP handoff

  1. Feasible MVP handoff

Phone actions, service discovery, and summary sharing avoid overpromising booking integrations for MVP.

Care matched to the severity.
Alternatives kept in context.

Care matched to the severity.
Alternatives kept in context.

Care matched to the severity.
Alternatives kept in context.

DESIGN IMPACT & RISK MITIGATION

Minimising critical product risks in healthcare AI before development.

Minimising critical product risks in healthcare AI
before development.

Minimising critical product risks in healthcare AI before development.

For this self-initiated healthcare AI concept, I evaluated the experience through qualitative user testing and assessed impact through the critical product risks addressed by design.

For this self-initiated healthcare AI concept, I evaluated the experience through qualitative user testing and assessed impact through the critical product risks addressed by design.

Clinical Safety Risk
Clinical Safety Risk

AI guidance mistaken for diagnosis

AI guidance mistaken for diagnosis

Design response

Framed outputs as possible explanations, stated Clairo’s clinical limits, made the sources visible and kept routes to professional care reachable.

Framed outputs as possible explanations, stated Clairo’s clinical limits, made the sources visible and kept routes to professional care reachable.

intended impact

Reduces the risk of users treating AI guidance as a clinical conclusion or delaying appropriate care.

Reduces the risk of users treating AI guidance as a clinical conclusion or delaying appropriate care.

INPUT QUALITY & cognitive RISK
INPUT QUALITY & cognitive RISK

Vague input and incomplete context

Vague input and incomplete context

Design response

Added guided symptom input and targeted follow-up questions to gather relevant context and check for warning signs before responding.

Added guided symptom input and targeted follow-up questions to gather relevant context and check for warning signs before responding.

intended impact

Reduces premature guidance based on vague or incomplete symptom descriptions.

Reduces premature guidance based on vague or incomplete symptom descriptions.

ESCALATION RISK
ESCALATION RISK

Panic or false reassurance

Panic or false reassurance

Design response

Layered the response, prioritised the recommended next step, and kept urgent warning signs visible without letting them dominate.

Layered the response, prioritised the recommended next step, and kept urgent warning signs visible without letting them dominate.

intended impact

Helps users recognise urgency without routine guidance being overshadowed or unnecessarily alarmist.

Helps users recognise urgency without routine guidance being overshadowed or unnecessarily alarmist.

TRUST & TRACEABILITY RISK
TRUST & TRACEABILITY RISK

AI responses users cannot verify

AI responses users cannot verify

Design response

Kept sources connected to each explanation and surfaced credibility context, review dates, and clear system limits at the point of interpretation.

Kept sources connected to each explanation and surfaced credibility context, review dates, and clear system limits at the point of interpretation.

intended impact

Helps users evaluate the basis of the guidance instead of accepting it blindly.

Helps users evaluate the basis of the guidance instead of accepting it blindly.

What still needs validation

The design reduces important experience risks, but clinical safety, equitable performance, privacy, and real-world care outcomes would require further validation before Clairo could responsibly scale.

challenges faced & lessons learned

Three lessons that reshaped how I design complex, trust-sensitive products.

Three lessons that reshaped how I design complex, trust-sensitive products.

Three lessons that reshaped how I design complex, trust-sensitive products.

Clairo pushed me beyond interface design into harder product questions: what to leave out, where to add friction, and how to communicate value without overstating capability.

Clairo pushed me beyond interface design into harder product questions: what to leave out, where to add friction, and how to communicate value without overstating capability.

Protecting the core MVP

Clairo conceptually expanded beyond the core flow into booking, virtual care, family profiles, and monetization. The challenge was separating what strengthened the core journey from what introduced dependencies the MVP could not responsibly support.

I learned that product strength comes from identifying and removing competing features before they weaken the experience.

Communicating risk without causing panic or false confidence

I had to make the experience feel supportive and trustworthy without minimizing warning signs or making the AI appear more certain or clinically capable than it was.

This reinforced that in healthcare, language, tone, hierarchy, and safety must be designed as one system.

Building credibility within real-life clinical constraints

The interface alone could not prove medical accuracy or safety. The challenge was positioning Clairo as useful without implying clinical validation or presenting it as a replacement for professional care.

This taught me to treat honest limitations as part of responsible product design.

FUTURE SCOPE

Scaling Clairo responsibly through clinical readiness, safer care pathways, and
real-world integration.

Scaling Clairo responsibly through clinical readiness, safer care pathways, and
real-world integration.

Scaling Clairo responsibly through clinical readiness, safer care pathways, and
real-world integration.

Scaling Clairo takes more than adding features. It requires proving the product can operate safely, connect users to care, and support continuity beyond a single symptom check.

Scaling Clairo takes more than adding features. It requires proving the product can operate safely, connect users to care, and support continuity beyond a single symptom check.

CLINICAL READINESS

Validate the product before expanding it

Validate the product before
expanding it

Before expansion, Clairo would require clinician review of triage logic, clear intended-use boundaries, privacy and consent design.

CARE INTEGRATION

Bring care handoff
into Clairo

Bring care handoff into Clairo

Move from external links to integrated provider search, booking, virtual care, and secure summary transfer through healthcare partnerships.

CONTINUITY OF CARE

Extend support beyond one symptom check

Extend support beyond one
symptom check

Add follow-up check-ins, symptom history, and caregiver profiles once the care handoff is reliable and the core guidance flow is validated.

Clairo's business model aligned with responsible access

Clairo’s business model aligned with responsible access

Keep symptom guidance, emergency escalation, source transparency, and public care pathways accessible.

Revenue can grow through partner-enabled virtual care, family and continuity tools, and B2B licensing to clinics, employers, or health networks.

This keeps monetisation separate from safety-critical guidance and ties revenue to expanded care access and continuity.