Hello! I'm Soumya

Hello! I'm Soumya

Hello! I'm Soumya

I design product experiences with clarity, intention, and care.

I design product experiences with clarity, intention, and care.

I design product experiences with clarity, intention, and care.

Being a designer changes how you move through the world. I notice friction in small moments, wonder why things are built a certain way, and pay attention to how people behave when something feels unclear.

That curiosity, backed by research, systems thinking, and a visual instinct I've sharpened over the years, is what shapes my work.

Being a designer changes how you move through the world. I notice friction in small moments, wonder why things are built a certain way, and pay attention to how people behave when something feels unclear.

That curiosity, backed by research, systems thinking, and a visual instinct I’ve sharpened over the years, is what shapes my work.

Product design has become a way of life for me. It's made me a better listener, a sharper problem solver, and a more intentional creative.

Product design has become a way of life for me. It's made me a better listener, a sharper problem solver, and a more intentional creative.

The path to product design.

The path to product design.

The path to product design.

From architecture to UX

I come from an architecture background, which sharpened my design instincts. It taught me that design transcends visual noise, delving deeper into the experience itself: how someone enters a space, understands it, moves through it, and feels within it.

Product design felt like a natural extension of that thinking in a digital context: how people move through tasks, make decisions, and interact with a system. I enjoy working at this intersection of people, research, systems, and visual craft, most of all within constraints.

I come from an architecture background, which sharpened my design instincts. It taught me that design transcends visual noise, delving deeper into the experience itself: how someone enters a space, understands it, moves through it, and feels within it.

Product design felt like a natural extension of that thinking in a digital context: how people move through tasks, make decisions, and interact with a system. I enjoy working at this intersection of people, research, systems, and visual craft, most of all within constraints.

What design means to me

As Don Norman says, "User experience is really the whole totality," and that holds true whether the space is physical or digital.

I view design through that lens: looking beyond screens to the full journey, encompassing every touchpoint a user has with a product. What fascinates me most is how deeply design can shape user behavior, and how much responsibility that puts on the person designing it. I believe good design quietly reduces friction for users and risk for the business, building trust on both sides.

Professional
experience.

Professional experience.

Professional experience.

My 4+ years of design experience span product design and architecture.

Across these roles, I’ve designed complex customer-facing and internal workflows, responsive digital products, and AI-enabled experiences, turning research, business needs, and technical constraints into clear, usable solutions built for real-world delivery.

My 4 years of design experience span product design, independent UX/UI work, and architecture. Across these roles, I’ve worked on complex workflows, responsive digital products, and client-driven problems, turning research, constraints, and business needs into experiences that are clear, usable, and built to ship.

UX/UI Designer II | Intact

Oct 2022 – Present • Canada

Designing end-to-end insurance experiences across customer-facing journeys and internal tools for underwriters and operational teams, including AI-enabled underwriting and decision-support workflows.

END-TO-END DESIGN
COMPLEX WORKFLOWS
INTERNAL TOOLS

Architectural Designer | Studio Habitare

Aug 2021 - Jul 2022 • India

Designed residential and interior projects from concept through development, translating client needs, site constraints, budgets, and feedback into functional spatial solutions.

spatial design
3d modelling
concept design

Let's build thoughtful
products together.

Email me at

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soumya.uxdesign@gmail.com

© 2026 Soumya Peruri

Fueled by coffee, curiosity & Hans Zimmer on repeat

Let's build thoughtful
products together.

Email me at

Copy component

Copied

soumya.uxdesign@gmail.com

© 2026 Soumya Peruri

Fueled by coffee, curiosity & Hans Zimmer on repeat

Let's build thoughtful
products together.

Email me at

Copy component

Copied

soumya.uxdesign@gmail.com

© 2026 Soumya Peruri

Fueled by coffee, curiosity & Hans Zimmer on repeat