Hello! I'm Soumya
I design product experiences with clarity, intention, and care.
Product design has become a way of life for me. It's made me a better listener, a sharper problem solver, and a more intentional creative.

From architecture to UX
What design means to me
As Don Norman says, "User experience is really the whole totality," and that holds true whether the space is physical or digital.
I view design through that lens: looking beyond screens to the full journey, encompassing every touchpoint a user has with a product. What fascinates me most is how deeply design can shape user behavior, and how much responsibility that puts on the person designing it. I believe good design quietly reduces friction for users and risk for the business, building trust on both sides.
Professional
experience.
My 3+ years of design experience spans product design, freelance UX/UI work, and architecture.
Across these roles, I’ve worked on multiple customer journeys, responsive interfaces, design systems, and client-driven problems where clarity, usability, and trust mattered most.
UX/UI Designer | Intact
Oct 2022 – Present • Canada
Designed UX/UI experiences across customer-facing insurance journeys and internal team workflows, including renewals, policy servicing, billing, and customer communications.
insurance tech
responsive ui
research → handoff
UX/UI & Visual Designer | Freelance
Sep 2022 - Mar 2023 • Remote
Designed brand identities, landing pages, responsive website concepts, and digital assets for independent clients.
brand identity
landing pages
logo design
Architectural Designer | Studio Habitare
Aug 2021 - Jul 2022 • India
Contributed to residential and commercial design projects through spatial planning, 3D modelling, concept visualization, and design documentation.






