Hello! I'm Soumya

I design product experiences with clarity, intention, and care.

Being a designer changes how you move through the world. I notice friction in small moments, wonder why things are built a certain way, and pay attention to how people behave when something feels unclear.

That curiosity, backed by research, systems thinking, and a visual instinct I've sharpened over the years, is what shapes my work.

Being a designer changes how you move through the world. I notice friction in small moments, wonder why things are built a certain way, and pay attention to how people behave when something feels unclear.

That curiosity, backed by research, systems thinking, and a visual instinct I’ve sharpened over the years, is what shapes my work.

Product design has become a way of life for me. It's made me a better listener, a sharper problem solver, and a more intentional creative.

The path to product design.

The path to product design.

From architecture to UX

I come from an architecture background, which sharpened my design instincts. It taught me that design transcends visual noise, delving deeper into the experience itself: how someone enters a space, understands it, moves through it, and feels within it.

Product design felt like a natural extension of that thinking in a digital context: how people move through tasks, make decisions, and interact with a system. I enjoy working at this intersection of people, research, systems, and visual craft, most of all within constraints.

I come from an architecture background, which sharpened my design instincts. It taught me that design transcends visual noise, delving deeper into the experience itself: how someone enters a space, understands it, moves through it, and feels within it.

Product design felt like a natural extension of that thinking in a digital context: how people move through tasks, make decisions, and interact with a system. I enjoy working at this intersection of people, research, systems, and visual craft, most of all within constraints.

What design means to me

As Don Norman says, "User experience is really the whole totality," and that holds true whether the space is physical or digital.

I view design through that lens: looking beyond screens to the full journey, encompassing every touchpoint a user has with a product. What fascinates me most is how deeply design can shape user behavior, and how much responsibility that puts on the person designing it. I believe good design quietly reduces friction for users and risk for the business, building trust on both sides.

Professional
experience.

My 3+ years of design experience spans product design, freelance UX/UI work, and architecture.

Across these roles, I’ve worked on multiple customer journeys, responsive interfaces, design systems, and client-driven problems where clarity, usability, and trust mattered most.

UX/UI Designer | Intact

Oct 2022 – Present • Canada

Designed UX/UI experiences across customer-facing insurance journeys and internal team workflows, including renewals, policy servicing, billing, and customer communications.

insurance tech
responsive ui
research → handoff

UX/UI & Visual Designer | Freelance

Sep 2022 - Mar 2023 • Remote

Designed brand identities, landing pages, responsive website concepts, and digital assets for independent clients.

brand identity
landing pages
logo design

Architectural Designer | Studio Habitare

Aug 2021 - Jul 2022 • India

Contributed to residential and commercial design projects through spatial planning, 3D modelling, concept visualization, and design documentation.

spatial design
3d modelling
concept design

Life outside the screen.

I'm deeply drawn to visual and creative practices, painting most of all. I sketch a lot when I travel; it forces me to notice places and people more closely than a photo ever does.

Reading, journaling, and creative writing round out my free time. As a calligraphy enthusiast, I'm naturally drawn to typography too.

These interests strengthen my visual instincts and carry straight into how I design.

I’m deeply drawn to visual and creative practices, painting most of all. I sketch a lot when I travel; it forces me to notice places and people more closely than a photo ever does.

Reading, journaling, and creative writing round out my free time. As a calligraphy enthusiast, I’m naturally drawn to typography too.

These interests strengthen my visual instincts and carry straight into how I design.